Active Research

	Overview
	Reach
	Methodology
	Survey Style and Content
	Regulations
	Summary

Overview

Active Research was set up 3 years ago after we identified an opportunity to provide an online kids research service using the large numbers of kids who use the Jetix websites.

Reach

We now have a Global reach with surveys run across Western and Eastern Europe, the Americas and APAC. Surveys are primarily run via the Jetix and Disney websites however we also partner with 4 Kids Entertainment in the US and Lycos across Europe.

Our primary reach is Kids aged 7-14 although we have teenage and adult access via Disney and Lycos.

Methodology

Our methodology does not use a strict panel approach but instead has adopted an ‘opt-in’ style. Users of the sites are presented with a questionnaire in a pop-up window and they choose to either complete the survey or close the window.

Jetix users are incentivised with loyalty points which can be exchange for goods in an online boutique whilst Disney and adult users are either given access to games or a competition prize.

Survey Style and Content

All surveys are bespoke and whilst the following examples give some indication as to the type of technology we use, often survey development has been as a result of a specific client request.

Surveys utilise all the technology of the internet and can include functionality such as streaming video, sound and images. The video function allows for ad or pilot testing whilst the use of image can be used, for example, to test product / packaging designs or print creative.

Questions are dynamic ensuring that respondents are only guided to questions that are relevant to them increasing both the user experience and also the completion rates.

Typical weekly respondent rates vary between 500 – 10,000 dependant on the market and size of survey being run.

Regulations

All research complies with ESOMAR regulations on kids research by ensuring that prior parental permission is obtained. This achieved by obtaining signed parental approval before kids can become registered users of the Jetix and Disney websites. Surveys directed to kids are only served to registered users.

Summary

Active Research provides access to a robust online kid’s audience utilising the synergy that exists between kids and the online world.

If you would like any further information please contact Matthew Hotten.