Fox Kids Europe tailors its products and services to the needs of each market.
One of the main reasons for the success of Fox Kids Europe has been our localisation strategy of providing localised services for each market. While deriving strength from our Pan-European infrastructure and resources, we strengthen our local presence by producing shows based around local heroes and folklore, operating localised websites for the markets in which we operate, and employing local management to run our operations in each major market. We currently employ more than 250 people in 12 offices in 8 countries around Europe and the Middle East.
"Whilst the evolution of the internet may have broken down many geographical barriers to the distribution of content, as demonstrated by our channels, localisation is still the key to success in individual markets. Consumers are very selective and want entertainment which is relevant to them."
With our unique knowledge of the European markets, we make a Pan-European brand work for individual markets. Local marketing activity combined with local operations enables us to reach kids in their own home, in their own environment and in their own language. We also look to continue to derive economies of scale and other benefits from our integrated Pan-European structure.
