About us

We are a leading kids entertainment company with localised channels, websites, programme sales and consumer products businesses across Europe and the Middle East.

We create and own great content…

which our audience loves. We invest in creating and owning new content and we have one of the largest libraries of kids programming, with over 6,000 episodes¹.

We have a clearly defined and focused brand…

which our audience recognises as the home of their favourites. Our brand focuses on universal themes of adventure and cheeky humour, empowering and inspiring kids wherever they are.

We are extending our reach…

and we can now be enjoyed by more kids than ever. Our channels are in over 50 million households. Our localised digital content and consumer products can be enjoyed throughout Europe and the Middle East.

We’re embracing new technology…

to allow our audience to enjoy our content wherever and whenever they want.
We continue to develop our online websites, including the roll out of video-on-demand.
We are using the latest technology to create more compelling and engaging interactive experiences across a range of different media.

We’re maximising the value of our characters…

whether it’s on television screens, on computer screens or in the real world. Wherever our audience enjoys our content we create value by engaging our audience’s imagination.

We have the right people to deliver…

the very best entertainment. Our people understand our audience, our partners and the potential of the changing media environment.

1 Half hour equivalents as of September 30, 2007.