26th March 2008
Jetix Europe strikes Multi-territory mobile TV deal with Orange
Amsterdam, The Netherlands and London, UK – Jetix Europe today announced that it has closed a deal with France Telecom to deliver its channels and other non-linear video content across its Orange network. Jetix will be available to Orange customers in the UK, Portugal, Romania, Poland and Moldova.
This deal is the first of its kind for Jetix and marks its move into the digital space supporting its strategy to make content available across multiple media outlets. The deal will see localised Jetix channels being streamed for Orange customers in Poland, Romania and Moldova. The deal will also include a specifically tailored loop of Jetix content available to Orange users in the UK and a bespoke package of VoD content for Optimus customers in Portugal.
In Poland, Orange will include both Jetix and Jetix Play channels as part of their offering in order to appeal to both older and younger kids. Other territories are also in discussion and these may be included as part of the deal for roll-out in 2008.
Orange customers will be able to enjoy the best of Jetix on the move including popular series such as Galactik Football, Pucca and Yin Yang Yo!
The service has begun rolling out with the launch in Romania on 20th December 2007 and the channel is now available to Orange’s mobile customers equipped with a streaming-compatible handset 24 hours a day. Orange Poland launched Jetix on 11th January and Jetix Play on 12th February 2008. The other territories will follow shortly with launches in the first half of the year.
Orange currently has over 3.2 million mobile broadband customers who will be able to make the most of the new Jetix service.
Chiara Cipriani, Director of Digital for Jetix Europe says: “We are very excited to be working with Orange and hope to build a strong partnership with them in the mobile space. We are also glad that kids will now be able to extend their Jetix world even further and will be able to access our channel’s content on the move. This deal reflects Jetix Europe’s commitment to distribute its content over new digital platforms and to offer kids the opportunity to watch their favourite Jetix series wherever and whenever they wish to.”
